Program Director of MFA in
Phone: +46 90 786 5630
Mobile: +46 70 338 5144
What I do at UID
I am the Programme Director for the MFA Programme in Interaction
Design and I contribute to the teaching in different educations at
UID. In November 2018, I obtained my Doctor's title with my
Aesthetics of Being Together.
Design deals with matters of aesthetics. Historically,
aesthetics in industrial design refers to the artifact designed:
aesthetics of objects. When designed artifacts included digital
technologies, aesthetics in design refers to what happens between
people and artifacts as well: aesthetics of interaction. These
artifacts increasingly mediate our social lives.
What does aesthetics refer to when design concerns interactions
between people with technology? More on my research
I studied Industrial Design Engineering at the Technical
University of Delft. I graduated in 2002 on a wearable, tangible
social interaction product, in a project largely carried out in the
Affective Computing group at the MIT MediaLab in Boston.
I have worked as a strategic, conceptual and technical designer,
and have led design and development projects for various
interaction and communication products for the consumer market,
including several patent applications.
I have taught and coached students and professionals in these
fields of design in the Netherlands, Norway, Italy, Sweden and
I headed the R&D department in a multinational company,
where, apart from running product design and innovation projects
with an international team, I gained hands-on experience with
mass-production systems in western Europe as well as in low-cost
labour countries of the time, i.e. China and Mexico.
Since 2008 I have been working on design projects and workshops,
concerning the convergence of fashion products and personal,
mobile, consumer electronics.
Talk to me about:
Aesthetics in interaction design, technologically mediated
social interaction, dynamics of techno-social systems, embodiment,
presence, ethics in design expressions and doings.