"Design is responsibility and I want to think that my work has
an impact on the future of our planet. We cannot save the world
alone but we can definitely multiply our knowledge and I would love
to see that everybody is able to turn the necessary wheels of
change. I really believe that thinking in sustainable terms
does not limit design, it actually opens up a new world of
possibilities."
Daniela started her design career working with products and
fashion accessories both in Germany and in the US. In 2002 she
joined BMW as a colour & trim designer. It was this intense
contact with materials and manufacturing technologies that ignited
her interest in sustainability. During the last decade Daniela
became an influential specialist in the field, bringing
instrumental contribution to radical concepts and production cars
like the BMW i series. Daniela is also engaged in education. Since
2012 she is an assistant professor at the University of Design
Schwäbisch Gmünd, where she enriches the bachelor
curriculum with her EcoDesign course.