The joy of riding


In 2045 a progressive European city is banning driving and BMW has to respond. Technological evolution, and a culture used to new interfaces leads to the option to recreate the relationship between human and car. But how to interact with our new friends?

Inspiration and Method

Talking to experts in the fields of science fiction, environmentalism, horse riding and piloting helped in first constructing a future and then tailoring an interface-vision for its inhabitants and their autonomous cars.


The result is a tactile bond connecting driver and machine.
Working together with your car doesn’t have to mean loosing control, it’s just another quality of control.