AMG D-VISION

Abstract

Today China faces the issue of overcrowded urban spaces. Booming automobile ownership is causing massive traffic congestion. Even though public transportation has been promoted and regarded as mainstream within the society, I believe that private vehicles do not necessarily need to be a controversial option in the future.

The proposed concept vehicle envisions greater technical efficiency combined with environmental responsibility. A sports car that is the ultimate carpooling solution during weekdays and a fun getaway drive for the weekends.

Inspiration and Method

The design process included background research, user definition, packaging studies, ideation, digital form development and context visualisation. All these were carefully executed to ensure a sensible and creative result.

Result

The result is AMG D-vision. A high-performance electric sports car which could switch between two modes(commuting mode and sports mode) based on different uses, providing uncompromised user experiences but still respect the urban sustainable development.