HOW TO EMPOWER PEOPLE TO MAKE INFORMED AND
MINDFUL FOOD DECISIONS
This thesis project addresses the challenge of grocery shopping we face day by day: Sifting through the deluge options, asking ourselves, what food to pick and whether or not and why the choice we made is a „good“ choice. Complex supply chains and technological advances in food processing have made us unsure about the food‘s origin, and we more and more lack the understanding of what food of today really is. What does it mean, if food is organic or fairly traded, or if I want it to have a long shelf-life?
The result proposes a self-motivated approach of food education that enables people to understand the food they buy by first of all understanding themselves:
What are my own criteria for choosing food? What is important to me? And: what food can meet these criteria?