BMW Xplore is a strategic mobility service for BMW X that aims to rethink mobility as a platform. The base of the project were user insights and problems which later got catalyse towards a brand specific solution. This solution concentrates on empowering people in having new mobility experiences that are curated and prepared in advance. Furthermore BMW Xplore focuses on new seamless ways in personalizing the vehicle set-up as well as how this could support people in daily scenarios. In order to remember or even contextually create experiences the mobility service connects users to new empowering tools that unite both physical and digital design.