New opportunities open up in a future, where autonomy is daily business, car lighting loses its main purpose and engine sounds are gone completely.
BMW Duality is a Concept that focuses on interactions with the exterior of future vehicles. These interactions use multiple human senses to create a unique exterior experience that changes the sensual perception of vehicles when approaching them. The cars physical shape is inspired by the simplicity of 80s and 90s design to offer a clean canvas for the layer of rich digital impressions which will be added on top of it. Sound design, haptic feedback and visual feedback in combination with a modern appearance create a totally new way how BMW could set itself apart in a future where every brand will offer its own shared mobility service. These exterior interactions are not just beneficial for the brand, but will enhance the daily life of users as well as the society around it.
Inspiration and Method
The degree project process started with a general research phase analyzing our future world with focus on technologies that work together with human senses. After the concept was set, the design process started with thumbnail doodling and rough ideation sketches. Selected themes then got further detailed with digital 2D tools or modelled as rough 3D volumes. The CAS-modelling phase was structured by constant VR review sessions to get a real feeling for the volume in space. This simulated a real world process, where multiple models are built in full scale. To finalize the project and tell the complete story, a physical model and a virtual animation was created.
The outcome of the project is a compact autonomous EV, using multiple ways of communicating with its surrounding. Light, sound and haptic feedback are combined in countless situations to create unique experiences on the vehicles exterior. The car can express its character by peripheral feedback through multiple senses but can also communicate in a direct way to individual users simultaneously.
The car will bring users or potential customers one a journey towards the car already without even entering.