The year is 2050 and the streets are water, what do you do? The rapidly changing climate is expected to raise sea levels by seven meters in the coming generations. One measure currently under development to counter the surging oceans is the creation of artificial islands - completely floating sustainable cities. With a unique mixture of water and land based infrastructure, a new type of amphibious vehicle is required both for efficiency and for a sense of personal freedom. The mobility concept SNEKKJA is developed in collaboration with Scania to simplify travel in these new watery communities.
Inspiration and Method
Artistic exploration through sketching has been coupled with critical analysis of brand aesthetics and target markets. Conceptual evaluation and finalisation in 3D software and many, many loops back and forth generated visual material in both 2D and 3D to effectively communicate proposed solutions and artistic expression. The support from Scania and working out of the studio provided valuable insight for the brands future targets, but also the possibilities to collaborate and evaluate concepts along the process with engineers and modellers to ensure a believable final result. The feedback from the design team has strengthened the visual appeal of the vehicle, while the project in turn has helped the brand push its marque into the future in a visual sense.
The final result is the SNEKKJA, an amphibious vehicle capable of both land and aquatic travel in one single package adapted for most weather conditions. Pushing Scania further into the field of public transport, this vehicle retains the quality touch of the trucks currently delivered by the brand. It presents a new form language that stays true to the core values and roots of the manufacturer with a modern touch and offers a service provided by the brand as a personal mobility solution for people that want a more premium on demand service. A system that is always available and where convenience is the name of the game.