UID19 hosted talks with invited special guests Alexandra Deschamps-Sonsino, director at Designswarm Industries, Alberto Villarreal, Google's creative lead at the Consumer Hardware group, and Yasaman Sheri, freelance designer and creative director.


Alexandra Deschamps-Sonsino has a background in industrial and interaction design. She was the first UK distributor of the Arduino and is the founder of the Good Night Lamp which is in the permanent collection of the London Design Museum. Two of her projects are also part of the permanent collection at the Museum of Modern Art in New York and she has exhibited work at the the Victoria & Albert Museum, the Dublin Science Gallery, the Vienna Technical Museum and the Stephen Lawrence Gallery. She was named 1st in a list of 100 Internet of Things Influencers (Postscapes, 2016), 2nd in Top 100 Internet of Things Thought Leaders (Onalytica, 2014) and in the Top 100 Influencial Tech Women on Twitter (Business Insider, 2014). She's been included in the longlist of Computer Weekly's Most Influential Women in Tech in the UK (2017 & 2018).

Alberto Villarreal was recently named by CNET as one of the 20 Most Influential Latinos in Tech for two consecutive years (2018 and 2017). Alberto works at Google as Creative Lead at the Consumer Hardware group in the Mountain View headquarters. Leading a team of industrial designers, his role is centered on the Creative Direction of Google's mobile computing product portfolio, including devices and accessories. His team has been responsible for the design of the highly recognized line of Pixel mobile products ( Pixel - Phone by Google, Pixel 2, Pixel 2XL, Pixel 3, Pixel 3XL, Pixel Slate, PixelBook & PixelBook Pen) and accessories. Before joining Google, he co-founded the firm AGENT based in Mexico City (where he is a native from) working across industrial design and interior architecture for clients such as Nike, Hewlett-Packard , Konica-Minolta, among others. Alberto has received over 40 international awards in the design & architecture fields.

Yasaman Sheri is a designer and creative director who works in the field of sensing and perception. She is passionate about networks, humans and machines, and explores design beyond the visual interface. She has led design interactions at Microsoft Hololens Operating System team for 5 years designing interfaces from ground up to shipping two software updates using gesture, machine vision and spatial interactions. Her work with Augmented Reality has inspired her to expand sensory interactions, designing for the "other senses" in various companies and organizations in Transportation, Food Systems, Biotechnology such as Toyota, Google (X), Mozilla XR, Pneuhaus, Ginkgo bioworks, Nordic Food Lab, Yeast Lab and various Smell and Haptics Research Institutes.