UID21 hosted talks with invited special guests Imogen Pierce
(Head of City Engagement & Integration at ARRIVAL), Søren
Rosenbak (Design Lead at Laerdal Medical) and Martina Starke
(Studio Director at BMW Designworks).
works at electric vehicle company Arrival where she spends time
looking at the future of mobility and sussing out how electric
vehicle companies should work in partnership with cities. Prior to
Arrival, Imogen worked at Jaguar Land Rover where she began
life as an aerodynamicist before running the company's technology
and innovation comms.
Dr. Søren Rosenbak is Design Lead
at Laerdal Medical, where he is designing for the future of virtual
simulation in healthcare education. Søren defended his doctoral
thesis "The Science of Imagining Solutions: Design Becoming
Conscious of Itself Through Design" at UID in early 2019,
showcasing how design shapes the human sense of what is possible,
conceptually and literally.
Martina Starke is the Director of the
Munich Studio of Designworks, the design innovation studio for the
BMW Group that also works across industries. In this role she is in
charge of the Studio's design vision and daily operations leading a
versatile, international and multi disciplinary team. With a main
focus on human centered design and human interaction, with
strategic thinking and a holistic design approach, Martina
stimulates her teams to create innovative design concepts for
business partners inside and outside the automotive industry.