Lecturer in design
Phone: +46 70 840 5886
Industrial designer, Stockholm
1989 -2002: Formbolaget ID AB, Stockholm
Founder, partner and consultant industrial designer
2004-2007: EGOptiska AB, Stockholm Sweden
2009-2011: Scandinavian Eyewear AB, Jönköping
2002- WRD Stockholm, Stockholm Sweden
Founder, consultant industrial designer
What I do at UID
Lecturer on BFA level.
Design methods and applied colouring.
Artistic development work
During 2014-2014 I have been working 20% with an artistic
development work project: THE UNEXPECTED MEETING - How to create
unique colour choices for products.
Commercial trend forecasts have a significant influence on the
choice of colours for products. Because of the
self-confidence in these general predictions they are convincing,
and the risk is that the process of choosing the colour is outside
the designers influence.
To argue and defend the designer position, the designer have to
master the process of choosing colour and increase awareness of the
importance of the colour selection of the product.
In this work I deepen and defend the designer perspective by
examining three criteria of colour and product. The areas that I
involve in the process are: Product characteristics, user
requirements and context. These criteria are not usually taken in
to account in the commercial colour trend forecasts, but may be
crucial to the outcome of the product.
I'm looking for a framework for colour selection independent of
commercial colour trends testing different methods to promote
experiment with colour. In my work, I want to see what happens when
the colouring process involves both chance and control, and
evaluate the value it may have in teaching.
Talk to me about:
- Your project - if you're stuck!
- How to frame a problem in the analysis phase of your
- Doing different kind of image boards and communicating soft
- All things related to color and how to communicate and build a
strategy in the coloring process.