du&jag - The car seat for you & me


Kajsa, the mother of a one year old little boy, shared her frustration and planted the first seed for this project. A better infant car seat. du&jag, the swedish words for ‘you and me’ to communicate that the child and the parent are in equal focus in this concept.

The frustrated thoughts and tired body from this mother can be summarized in a question: “What if an infant car seat could function equally well for a parent to carry as it is safe for a child to travel in?”

By analysing how the human body is best fit to carry loads and how children sleep, breathe and live in their first year, I created a concept that is perfectly adapted to the parents back, offers more freedom to move around and a closer connection between parent and child.

Inspiration and Method

In this project it has been crucial for me to understand how the anatomy of both the parent and the child works. And how I can combine these two elements in to one concept, working just as well for both.

By analyzing patterns of movement and posture of the parents body while carrying and how a infant best sleeps and breathes. I combined in large extent my knowledge in to mock-ups, which gave me the possibility to try them on and not just having them on a paper or on the screen. From there i worked myself forward to a solution which fitted very well to the parents body and to the child.

For me it was just as important getting the concept feel safe and secure to its appearance. By taking inspiration from objects used in environments where safety goes supreme. My objective was to created a embracing and light feel that could suit a broad type of people.


The du&jag concept challenges the traditional car seat on how to handle and carry it. It gives you as a parent a greater freedom to move around. With a close connection to your child lying against your chest.

It has the features from the traditional car seat, allowing the child to be easily attached in the car and travel safely on the roads. The soft seat embrace your child in a secure way and at the same time the weight of the child is evenly distributed on your shoulders, close to your body and spine, avoiding the risk of overload injuries and pain on exposed parts of your body.