Crumbs: A payment platform for discovering food connections.

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By basing purchasing decisions on economic value, consumers are neglecting to take social values into consideration. As a result, it has led to social disconnection between the consumers and the producers. By research through design, this project aims to identify the attributes in monetary transaction that led to this disconnection and to image a new transaction system highlighting social connections. The result is a case study of a payment platform concept for the restaurant industry. By tracing and visualizing the flow of money in a purchase, the payment platform allows the consumers to see all the connections they have with the producers. Through the dialogues generated in the user tests, the project encounters the social issue in the increasing dependence on imported food and its effect on the local economy.

Inspiration and Method

This is a question-driven project where it seeks to find social connections in monetary transactions. Disruptive experiments have been conducted to understand the complex relationship between money and social connections.

What would it look like if social information is added into monetary transaction?

A design concept, developed through a service blueprint, has been used to investigate a hypothesis. Screen-based mobile app prototypes have been used to engage users to dialogue into the issue of social connections in transactions.


The result is a case study of a payment platform concept for the restaurant industry. The dialogues generated through the user tests shed light on the fact that the dependence on money as a medium of exchange deepens the interdependency between individuals as today's food production requires global collaboration. By making the social connections visible, consumers can begin to balance their purchasing decision based on social and monetary values.