Donor Space

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In healthcare and medical world, as part of medical Volunteerism, blood stem cells are given by the people to save lives of patients suffering from blood-related disorder and diseases for the stem cell transplant. These people voluntarily enrol themselves to donate. Today, The process of acquiring these cells from the donors is a time-consuming process and has its challenges. To make the successful donation number of stakeholders are involved in the process. When a person is willing to donate and is identified as a match for the patient goes to different stages over the extended period. The project explores how we might enhance the donor experience by combining healthcare and interaction design practices.

Inspiration and Method

The primarily focus group has been to engage young millennials in the donation process. The project is developed in collaboration with DKMS, Germany, A non-profit advocacy group which works to raise awareness of the need for donors for blood stem cell donation. All the stakeholders involved in the process were contacted, and information from them was synthesised together. Nurses of University Hospital of Umeå, Sweden, the blood cancer patient's, donor family members, donors who have already who have already donated in the past all around the world contributed throughout the project process.


“Donor Space” is a service framework centred around the donors, bringing everyone together to support the donors. It focuses on how donors can be aware, be engaged and feel acknowledged for their efforts throughout the process. The service’s goal is represented in three phases, onboarding, engaging in the process and give a closing experience.
The touch points include:Donor flock, which creates awareness and deeper community engagement around the topic. Once a match to a patient, the donors receives a donor pack, to assist them throughout the journey. A donor deck, a collaborative digital platform which connects all the stakeholders at one point and creating the support system for them. The service impacts how demographic, social and technological aspects behave around blood stem cell donation.
The project is supported by user research and analysis, value proposition, user journey, stakeholder mapping, and testing recommendations in the future.