Financial moments are deeply embedded in everyday life and affect all people's lives and activities. People make on a regular basis a lot of financial decisions which are related to day-to-day survival, different banking products, investments, insurance, taxes and much more. Managing all these activities can be intimidating, especially for young people who are transitioning to the adult world.
This thesis explores how design can support young adults in improving their financial wellbeing with focus on personal freedom and collective engagement. Aim of the project has been to reimagine the interactions that young people have with financial data and translate numbers into concepts they can relate to, in order to design for more caring and inclusive financial services.
The proposed solution is a practical answer to the challenges of emerging adulthood, the nuances of financial independence and the act of togetherness. It is developed with the aim to fit with the existing financial ecosystem and technology. More specifically, the end product is a mobile banking service, Donut, that enables young people to dream, plan and manage their finances with a social twist.