TOYOTA QUARTER-SPEED (0.25X) aims to explore a future shared RV service for Chinese citizens to slow down and enjoy the happiness which focuses more on the on-road journey instead of the destination.
Generation z and a, are deeply affected by videos. 0.25X is the playback speed of videos. In my imagination of level 5 autonomous driving, the journey is like a video. When the users decide the destination and the path, the timeline of the journey is formed and the L5 car will control the direction. What the users need to control is the speed, they can choose when they want to speed up and slow down and what they want to experience in the travel.
TOYOTA 0.25X system can provide a lightweight journey for citizens. The user can book the customized interior, furniture, electric appliances, and food through the app. And TOYOTA plays the role of energy supply and waste recycling. Mostly the vehicle is for short-term rent, but it also can become a long-term motel. The TOYOTA 0.25X vehicle achieves waste-free, introduces the nature inside, and has a more compact dimension. The interior creates a quiet and peaceful atmosphere which can leave time for passengers to find happiness and connect to the world.
This time no need to be hurry, just slow down and enjoy the on-road happiness.