UID22 will host talks with invited special guests Hugh McCann (Strategic Partners Lead at the Ellen MacArthur Foundation), Malin Orebäck (Senior Design Director at McKinsey Design) and Mikael Gordh (Design Director at the Volvo Group).

  Hugh MccannHugh McCann  is the Strategic Partners Lead at the Ellen MacArthur Foundation, acting as a change agent for industry-leading pioneers implementing circular business models. The Strategic Partner programme works with a number of influential businesses across key sectors of the economy, to demonstrate circular innovation at scale. Hugh's expertise is centered around building organisational capacity, circular economy strategies, collaborating with supply chain partners and pilot commercial offerings.

Malin OrebackMalin Orebäck is a Senior Design Director based in McKinsey Design's Stockholm Studio. She is a member of the EMEA Design Leadership team and leads McKinsey Design's work in sustainability and circular economy. She has 28+ years of consultancy experience driving multidisciplinary teams and serving global clients from a wide range of industries. Her work drives innovation challenges in the energy, packaging, waste management and logistics sectors. Malin graduated from UID in 1993.

Mikael GordhMikael Gordh  has an extensive experience in the UX game, with a decade long background in the telecommunications industry before heading to Volvo 15 years ago. Today, Mikael leads the Volvo Construction Equipment, Volvo Buses and Volvo Penta design teams in the Gothenburg design studio, covering the complete customer experience including Vehicle design (Exterior, Interior & Components), Digital User experience (UX) and Service design. Mikael Gordh has an MFA in Industrial Design from HDK, Gothenburg.